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TOKYO (Reuters) - Asian shares slipped on Monday as investors switched their focus away from signs of stable U.S. growth, looking instead at tepid global corporate earnings and the uncertain economic outlook.

European shares were seen as lackluster, with financial spreadbetters expecting London's FTSE 100 <.ftse>, Paris's CAC-40 <.fchi> and Frankfurt's DAX <.gdaxi> to open down about 0.1 percent. <.l><.eu/>

U.S. stock futures were down 0.4 percent. U.S. stock and options markets will be closed on Monday, and possibly Tuesday, as regulators, exchanges and brokers worried about the integrity of markets in the face of Hurricane Sandy approaching the East Coast.

In Asia, the MSCI index of Asia-Pacific shares outside Japan <.miapj0000pus> erased small gains earlier to trade down 0.2 percent, after shedding 1 percent on Friday and posting its biggest weekly drop in two months of 1.3 percent.

South Korean shares <.ks11> gave up earlier gains to inch down 0.1 percent. Japan's Nikkei average <.n225>, which tumbled 1.3 percent on Friday, was flat after being up early on Monday.

Hong Kong <.hsi> shares lost 0.2 percent and Shanghai <.ssec> shares eased 0.3 percent.

Australian shares <.axjo> were up 0.1 percent, aided by solid U.S. economic growth in the third quarter.

"Today was all about 'righting the ship' on the Australian share market," said Tim Waterer, senior trader at CMC Markets. "Solid U.S. GDP data offered a reprieve which was capitalized on by the materials and energy stocks."

Commodities were also capped, with London copper holding above 7-week lows plumbed last week, while U.S. crude futures fell 0.4 percent to $85.96 a barrel and Brent eased 0.2 percent to $109.31.

"People can't really see much optimism out there. We wanted the U.S. corporate earnings to be a little more robust," said Jonathan Barratt, chief executive of Barratt's Bulletin, a Sydney-based commodity research firm.

The dollar steadied at 79.63 yen, off a four-month high of 80.38 yen touched on Friday, ahead of the Bank of Japan's policy decision on Tuesday. Markets expect the BOJ to take further easing measures.

U.S. GDP grew at a 2 percent annual rate in the third quarter, slightly above a 1.9 percent forecast, and picking up from the second quarter's 1.3 percent rise. But the stronger pace of expansion fell short of what is needed for a substantial rise in employment.

European shares eked out gains on Friday after the U.S. data but U.S. equities were weighed down by poor earnings outlooks from major companies such as Apple , Amazon and South Korea's Samsung Electronics .

Over the weekend, China said industrial profits rose 7.8 percent in September from a year earlier to 464.3 billion yuan ($74 billion), compared with a 6.2 percent drop in August, signaling some stability in the world's second-largest economy.

"Overall it suggests a continued period of subdued risk reduction bidding the U.S. dollar higher," said Societe Generale analyst Sebastien Galy.

Data showed that U.S. bond speculators scaled back their bullish bets on U.S. Treasuries futures early last week, even as worries about Spain and disappointing company earnings supported the bond market.

Commodity Futures Trading Commission data released on Friday also showed currency speculators cut their bets against the U.S. dollar in the same week to the lowest since early September.

The dollar index <.dxy> measured against a basket of six major currencies hit a near seven-week high of 80.270 on Friday and was still hovering near that level at 80.108 on Monday.

MONEY PULLED OUT

Data from EPFR Global showed that investors pulled the most money out of U.S. stock funds in the past week than at any point in more than a year, an indication that many still harbor deep concerns about the global economy.

"Investors are taking on more risk," EPFR Global Research Director Cameron Brandt said in a note. "But they are doing so largely within the fixed income universe and, when it comes to equities, bypassing the U.S. in favor of emerging markets."

Bullish bets on U.S. commodities by hedge funds and other big speculators have fallen to a near 2-1/2-month low, trade data showed on Friday, as oil and gold saw heavy selling for a second straight week.

The euro was down 0.1 percent to $1.2927, staying within the recent broad range between $1.28 and $1.31, waiting for bailout prospects for struggling Spain and Greece to become clear.

Asian credit markets softened, pushing the spread on the iTraxx Asia ex-Japan investment-grade index wider by 5 basis points.

(Additional reporting by Umesh Desai in Hong Kong, Thuy Ong in Sydney and Melanie Burton in Singapore; Editing by Richard Borsuk)

Source: http://news.yahoo.com/asian-shares-edge-higher-u-growth-002827443--finance.html

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Facebook shares are on track for their largest percentage gain ever, with Colin Sebastian, Robert W. Baird & Co.

By Cadie Thompson, CNBC.com

Wall Street seems to like?Facebook?again for the same reason it used to hate it. That reason can be summed up in one word: mobile.

The social network's stock is having its biggest single-day surge since the company went public in May.?Facebook's?shares were up more than 20 percent around midday Wednesday, trading at about $23.61, and the company was the top gainer on the?Nasdaq.

Multiple brokerage firms raised their price target for the social media company Tuesday after it reported a 32 percent increase in revenue and a surprising increase in mobile advertising in?its third quarter earnings.

"We definitely knew that the mobile side of the business was strong, but the magnitude of the growth and revenue was shocking I think to everybody," Jordan Rohan, managing director at Stifel Nicolaus, said Wednesday?CNBC's Halftime Report.

"The fact that in May they had essentially zero mobile revenues and for the September quarter $150 million in revenues, that is something that I think caught everybody by surprise."

Facebook's revenue jumped to $1.26 billion from $954 million a year ago in the third quarter, a 32 percent increase. Advertising revenue increased by 36 percent to $1.09 billion, a 36 percent increase from a year ago. (Read More:?Facebook May Get $1 Billion From Mobile.)

Barclays Capital,?Jefferies,?Macquarie Equities Research?raised their price targets on the company, while?Citigroup,?BofA Merrill?and?Stifel?raised their rating to a buy.

Mobile advertising concerns have weighed heavily on Facebook shares since the company's initial public offering in May when the stock sold for $38 per share. But the recent earnings report may be a sign that Facebook's mobile problem is a thing of the past, Rohan said.

"What's exciting about Facebook right now is we actually have now turned the corner. Six months ago mobile was the enemy at some level. Mobile was the force that would reduce monetization for the overall Facebook platform," Rohan said. "Now mobile...is actually a friend to Facebook."

More from CNBC.com:

?

Source: http://marketday.nbcnews.com/_news/2012/10/24/14673974-facebook-woos-back-wall-street-as-shares-rise?lite

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Source: http://video.today.msnbc.msn.com/today/49532888/

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T-Mobile announced Wednesday that it will be the first U.S. carrier to sell Samsung's Galaxy Note 2.?The 5.5 inch "phablet" (a term coined for its awkward size; larger than your average phone but more compact than the typical tablet) will be available in T-Mobile's brick-and-mortar locations, as well as its online store at T-Mobile.com.

It runs on Android's latest Jelly Bean operating system and sports a quad-core Exynos processor, 1GB of RAM and an 8-megapixel camera.?T-Mobile is also pushing its appeal toward mobile gamers with the Note 2. The company noted in its release that the handset will come pre-loaded with EA's Need for Speed Most Wanted, which has been optimized to interact with a MOGA Mobile Gaming System.?

Pricing starts at $249.99 on the carrier's "Value" plan, which requires a two-year contract -- and another 20 payments of $20 each month as part of an Equipment Installment Plan.?Or you can buy the Galaxy Note 2 on one of T-Mobile's "Classic" voice and data plans, which will set you back $369.99 up front (this is a two-year contract, as well).

?

Source: http://www.knowyourcell.com/news/1648571/galaxy_note_2_hits_tmobile_first.html

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Enlarge Current Biology

NOC, seen here in an image from an archival video, was recorded in the 1980s making vocalizations that imitated human speech. The findings weren't published until this week.

Current Biology

NOC, seen here in an image from an archival video, was recorded in the 1980s making vocalizations that imitated human speech. The findings weren't published until this week.

Whales are among the great communicators of the animal world. They produce all sorts of sounds: squeaks, whistles and even epic arias worthy of an opera house.

And one whale in particular has apparently done something that's never been documented before: He imitated human speech.

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Sounds From The Whale Named NOC

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Normal White Whale Sounds

The beluga, or white whale, is smallish as whales go and very cute, if you're into marine mammals. Belugas are called the "canaries of the sea" because they're very vocal.

These sounds are for things like echolocation, like bats use, or for basic communication, as in, "Hello, honey, I'm home."

But a white whale at San Diego's National Marine Mammal Foundation did something very different. NOC (pronounced Nocee), as he was called, lived in an enclosure in the San Diego Bay. Biologist Sam Ridgway was there one day when divers were swimming nearby. "This one diver surfaced next to the whale pen and said, 'Who told me to get out?' And the supervisor said, 'Nobody said anything.' "

A curious Ridgway started recording NOC. And what he heard was quite strange: It had the cadence and rhythm of human speech. No words were distinguishable, but the sounds were eerily "right." Ridgway laid out audiograms of NOC's chatter, and they showed that the rhythm and pitch were different from NOC's normal sounds: They were, in fact, very similar to human speech. NOC had lowered the pitch of his sounds several octaves below normal, into the range of human speech at 300-400 hertz.

This archival video shows the white whale named NOC swimming around researchers' boats. (Note: This video has no sound.)

Ridgway says there's no reason to think NOC understood speech; he was just mimicking humans he'd heard. From where? "I think it was from divers using underwater communication equipment," he says.

When NOC was mimicking humans, Ridgway looked inside the whale's nose. "He did an unusual thing that we had never seen before in any of these animals," Ridgway recalls, "which was, he overinflated the two large sacs that kind of collect air to make sound."

This all took place in the mid-1980s. After a few years, NOC stopped talking. He lived to be 30 and died five years ago. Ridgway just published his research in the journal Current Biology. He says he would have done it earlier, but thought a talking whale was a "side issue."

Source: http://www.npr.org/2012/10/23/163471645/baby-beluga-swim-so-wild-and-sing-for-me?ft=1&f=1007

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“Top Gun” Director Tony Scott’s Autopsy Report Released

The autopsy report on the death of director Tony Scott, 68, labeled his death as a suicide and says he died from multiple blunt force [...]

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Source: http://stupidcelebrities.net/2012/10/top-gun-director-tony-scotts-autopsy-report-released/

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Monday, October 22, 2012

How to Measure Awareness Advertising | Business 2 Community

If customers don?t know you exist your chances of attracting them are the same as trying to teach an elephant to tap dance.

This is the first rule in marketing ? make sure your potential customers are aware of who you are, what you stand for and how you can help solve their problems.

However it is much easier said than done. These days the media choices can be overwhelming, check out the image below that identifies the different social media options alone!

Source: Brian Solis and JESS3 http://www.theconversationprism.com/

Add to this social media mix, the traditional media ? TV, print, radio and billboards and you have some difficult decisions to make.

Where should I invest to generate maximum awareness for minimum cost? and How will I know whether these investments are paying off?

Deciphering the impact of advertising is notoriously difficult, there is a classic saying in advertising circles attributed to the father of advertising, John Wanamaker who said:

?Half the money I spend on advertising is wasted; the trouble is I don?t know which half.?

Awareness advertising is designed to widen the pool of potential customers and remind them of how you can help them. The goal is to position a company?s brand favorably and regularly in the customer?s mind.

The measurement challenge comes from the fact that it is not necessarily designed to elicit an immediate response. Regardless there are a few ways you can get a handle on the impact of this type of advertising:

1. Prospect Surveys Before and After Comparisons

This technique involves establishing a baseline and then comparing results against that baseline over time.

For example, a simple survey may highlight that 10% of prospects have heard of your brand and 15% may consider you as a potential supplier of the product. The consideration metric is an important one to include as we are not interested in awareness alone. We really want to know whether we are in the ?evoked set? ? the top 2 or 3 brands customers have as top of mind for any particular product category.

Asking these questions again in 3 months may reveal that now 25% of prospects have heard of your brand and 30% of them would consider you as a potential provider.

You can reasonably conclude that your advertising activities were a significant driver responsible for the increase.

2. Asking Customers at their Point of Inquiry

Many companies will ask a new customer how they heard of the company or product. This is a great technique for companies that get a lot of inbound calls, a quick question can be asked at the end of the call to which most customers are happy to respond.

To go a little deeper a survey can be conducted asking customers which specific media they remember seeing. Their answers won?t tell you whether the activity influenced their purchase, but it will tell you which of your awareness advertising activities are being noticed.

To understand the advertising?s influence, we can design questions to elicit feedback on the messages sent.

For example ?which of the following ads have you seen?, which haven?t you seen?, rank each on a scale of 1 to 5 on whether it appealed to you or not.

Next total up the answers from all survey takers to give you a clear picture of how people perceive your advertising.

NOTE: Where ever possible please do some of this in pre-testing to make sure you are eliciting the response you want!

Author: Christopher Brown???? Christopher Brown on the Web

Chris Brown is the CEO of MarketCulture Strategies, the global leader in assessing the market-centricity of an organization and its degree of focus on customers, competitors and environmental conditions that impact business performance. MCS works closely with the C-Suite and other consulting groups to focus and adjust corporate vision and? View?full?profile

Source: http://www.business2community.com/strategy/how-to-measure-awareness-advertising-0311772

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Mobile phones CAN cause brain tumours, court rules in landmark ...

Businessman Innocente Marcolini, 60, diagnosed with brain tumour after using his mobile phone at work for up to six hours a day for 12 years
Italy?s Supreme Court found a ?causal link? between his phone use and illness
Experts predict more legal claims from victims after landmark ruling

A court has ruled that mobile phones can give you cancer in a landmark case that could open the gates for other victims to take legal action.

Businessman Innocente Marcolini, 60, was diagnosed with a brain tumour after using his mobile phone at work for up to six hours a day for 12 years.

Italy?s Supreme Court found that there was a ?causal link? between his phone use and his illness.

Experts now predict a barrage of legal claims by victims who believe their own illness was caused by their use of mobile phones.

Mr Marcolini told The Sun newspaper: ?This is significant for very many people. I wanted this problem to become public because many people still do not know the risks.

?I was on the phone, usually the mobile, for at least five or six hours every day at work. I wanted it recognised that there was a link between my illness and the use of mobile and cordless phones.

?Parents need to know their children are at risk of this illness.?

Oncologist and professor of environmental mutagenesis Angelo Gino Levis and neurosurgeon Dr Giuseppe Grasso gave evidence supporting Mr Marcolini?s claim.

They argued that mobile and cordless phones emit electromagnetic radiation causing damage to cells and increasing the risk of tumours. But they added that many tumours don?t appear for 15 years making short-term studies on mobile phone use redundant.

The jury is still out, however, for many scientists who claim it is still unknown what, if any, link there is between mobiles and brain tumours.?

Landmark ruling: Italy?s Supreme Court in Rome found there was a ?causal link? between Mr Marcolini?s phone use and his brain tumour ? opening the doors for other legal claims

Earlier on this month, a Danish study on more than 358,000 mobile users over 18-years-old found that those who used mobile phones for 10 years or more were no more at risk than those who never used them.

Researchers led by the Institute of Cancer Epidemiology in Copenhagen found cancer rates in the central nervous system were almost the same in both long-term mobile phone users and non-users.

But other scientists disagreed, saying the Danish study excluded business users and included as non-users people who began using mobiles later on.

The big debate: The jury is still out for many scientists who argue there is no evidence to support a link between cancer and mobile phone use

Denis Henshaw, Emeritus Professor of Human Radiation Effects, Bristol University said the study was ?worthless?, and the researchers themselves admitted non-users may have been misclassified which would bias the findings.

He said: ?This seriously flawed study misleads the public and decision makers about the safety of mobile phone use.?

Professor Henshaw has previously advocated cigarette-style warnings on mobile phone packets and urges more independent research.

He said: ?Vast numbers of people are using mobile phones and they could be a time bomb of health problems ? not just brain tumours, but also fertility, which would be a serious public health issue.

?The health effects of smoking alcohol and air pollution are well known and well talked about, and it?s entirely reasonable we should be openly discussing the evidence for this, but it is not happening.

?We want to close the door before the horse has bolted.?

The International Agency for Research on Cancer (IARC) rang alarm bells last year when it classified mobile phones as ?possibly carginogenic?.

In April, The Children with Cancer conference highlighted figures published by the Office of National Statistics, which showed a 50 per cent increase in frontal and temporal lobe tumours between 1999 and 2009.

The ONS figures showed that the incident rate has risen from two to three per 100,000 people since 1999, while figures from Bordeaux Segalen University showed a one to two per cent annual increase in brain cancers in children.

But earlier this year another study by Manchester University researchers found no statistically significant change in rates of newly diagnosed brain cancers in England between 1998 and 2007 ? saying it was unlikely ?we are on the forefront of a brain cancer epidemic?.